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EUC leaders must align end user needs and business goals by shifting their focus to delivering exceptional user experiences rather than mere device management. Catering to the needs of end users who bring in consumer class SaaS productivity apps and various devices to work, demands a complete revamp of the traditional EUC engagement model. It requires enterprises to redefine EUC strategies, including IAM, device management, security and privacy, and support. This paper aims to help EUC leaders revamp their strategies to adapt to the changing trends while ensuring maximized productivity.