NASSCOM's hosted First In-Person business visit to Kingdom of Saudi Arabia and Bahrain for Microland

Microland partnered with NASSCOM for its exclusive first ever in-person business event to Kingdom of Saudi Arabia and Bahrain for a week in May’2022. The program was designed as a  “Business Gateway" for a complete deep dive into the Saudi and Bahrain market. In partnership with Embassy of India and Consulate General of India, Jeddah; the targeted audience was large and mid-sized companies from end user segments such as BFSI, Telecom, Construction, Petrochemical, Manufacturing, Retail, Healthcare.

Pandemic is speeding up digitization all over the world including KSA and are looking actively for offshore development, joint development and business collaboration partners in the field of digital technologies. Microland's delivery of digital and "Making Digital Happen" allows technology to do more and intrude less. Our story to adopt next Gen Digital infrastructure has helped enterprises in all geographies. Microland expertise in Cloud and Data Centers, Networks, Digital Workplace, Cybersecurity was duly represented in the event.

The event gave insights into opportunity in Saudi Arabia with interactions with some of the big business houses in the region. The key takeaway was two – fold; getting deep understanding of the Saudi market landscape, global business development opportunities, legal framework, market entry, support ecosystem and letting them know of Microland capabilities & offerings.  

Microland Participation was targeted towards -

• B2B meetings with key stakeholders
• Platform to position Microland as a thought leader & showcase capabilities & expertise
• Insights into end customers digital roadmap and alignment to Vision 2030
• Mix of formal and informal business opportunities, understanding business ecosystem, relationship & capacity building
• Scale strategically into MENA